MyWhiteboards launches redesigned site with Pro Accounts

MyWhiteboards, an OptiMA Inc. company, has launched a redesigned website aimed at making custom dry erase board ordering faster and easier for organizations in healthcare, education, manufacturing, and trades. The update adds Pro Accounts, account-level pricing tools, and a simpler configuration process for repeat and large-format buyers.

Why it matters: - The new site is meant to cut ordering friction for organizations that rely on custom whiteboards and related visual communication tools. - Faster configuration and account tools can help frequent buyers place repeat orders and manage complex purchases more efficiently. - The update targets sectors where board design affects daily operations, including hospitals, classrooms, factories, and specialty shops.

What happened: - MyWhiteboards launched a redesigned website at mywhiteboards.com. - The platform introduces Pro Accounts for customers who need recurring purchasing support. - The company said the site is built to make custom printed dry erase boards and surfaces easier to design, configure, and buy. - Christopher Klimavich, CEO of OptiMA Inc., said the redesign followed a review of the customer journey and was rebuilt around removing friction.

The details: - Pro Accounts let customers configure custom layouts with more precision. - Pro Accounts also provide account-level pricing and purchasing tools. - The system is designed to make repeat and large-format orders more efficient. - The site highlights products for healthcare, including easy-to-clean, non-ghosting patient communication and scheduling boards. - The site highlights products for education, including durable, safe-edged classroom surfaces built for daily use. - The site highlights products for manufacturing, including Lean, 5S, and KPI boards for visual management and continuous improvement. - The site also points to demand from paint and sign shops for Opti-Rite dry erase wallpaper and custom printed surfaces. - MyWhiteboards says its dry erase products are built with high-performance surfaces designed to resist ghosting and wear. - Most OptiMA dry erase products are manufactured at the company’s Massachusetts facility. - The product mix includes custom-printed solutions, dry erase wallpaper, and advanced materials such as Opti-Rite.

Between the lines: - The launch is as much a buying-experience upgrade as a product update. - The emphasis on Pro Accounts suggests MyWhiteboards is leaning harder into business and institutional customers that order at scale. - The company’s focus on specific workflows signals that the website is being positioned as a sales tool for practical, environment-specific use cases rather than a general ecommerce catalog.

What's next: - MyWhiteboards is likely to use the new site to support more repeat business from resellers, institutions, and other frequent buyers. - The company says Pro Accounts will allow users to manage orders, addresses, and account pricing in one place. - The redesigned platform may also serve as the main entry point for customers seeking custom boards and related materials across multiple industries.

The bottom line: - MyWhiteboards is betting that a simpler digital ordering process will make custom dry erase products easier to buy, especially for organizations that need ongoing, tailored supply.